Family Portrait Month: Why Participate?

How Will My Studio Benefit from Family Portrait Month?

Most successful studios employ one or more charitable marketing strategies in support of worthwhile causes. Why? Here are two of the top benefits:

  • Personal satisfaction from giving your time and talent to those in need.
  • Increased business profits/goodwill because many consumers simply prefer to shop with a business that gives back to the community.

Family Portrait Month gives you an opportunity to build business profits and goodwill through a high-profile, charity-driven promotion. The event is sponsored by PPA Charities for the benefit of Operation Smile, which treats children around the world who suffer with cleft lips, cleft palates and other facial deformities.

Through Family Portrait Month, you make a verifiable difference in the lives of needy children. This is possible because PPA Charities combines your studio's donations from Family Portrait Month with those of other studios throughout the country, increasing your charitable power. 

You Can Benefit As Well!

  • Any studio that collects $500 or more for Operation Smile in 2009 is eligible for a cash drawing of $500 (at the PPA Charities 2010 Celebration Event on January 9, 2010, at PPA's ImagingUSA national convention in Nashville, Tennessee.
  • The 2008 top studio fund-raiser will receive a trip to photograph an Operation Smile medical mission (see information below). The name of this photographer also will be announced at the PPA Charities 2010 PPACH Celebration Event.


Earn the Opportunity of a Lifetime: 
Documenting an Operation Smile Mission

Each year, Operation Smile awards a photographer from the highest grossing Family Portrait Month studio the opportunity to document an Operation Smile medical mission. Read about these life-changing experiences from past Family Portrait Month winners, and you see how important it is for photographers everywhere to support PPA Charities' effort to raise funds for Operation Smile. Read these stories by clicking here.

IMPORTANT NOTE: To be eligible for the cash drawing and the Operation Smile mission, your donations must be received by December 15, 2009.


How Important is My Participation in Family Portrait Month?

Every $240 donation to Operation Smile makes it possible for another surgery to be performed by Operation Smile's volunteers. To date, PPA Charities' donations to Operation Smile have totaled over $150,000. That translates into hundreds of operations made possible because photographers did what they do best: create images for families to treasure.

Think of all the smiles these portraits made possible--in your hometown and throughout the world--and you'll know how important your efforts are!

Next: How Family Portrait Month Works