PPA Charities to Sponsor October-November
Family Portrait Month Charitable Marketing Promotion
David Grupa, President of PPA Charities (PPACH), has announced that for the 9th consecutive year, PPACH will sponsor Family Portrait Month in October and November. This popular charitable marketing promotion provides PPA members with an opportunity to participate in a nationwide promotion that benefits Operation Smile and elevates the business image of participating studios.
“Family Portrait Month allows PPA members to take part in a high-profile promotion to build family portrait business in October and November, the perfect time to remind families to have their portrait made in time for the year-end gift-giving season,” Grupa said.
“Few gifts are appreciated as much as portraits of family members. And when they participate in this promotion, families are making it possible to truly change the lives of children who would otherwise face a lifetime of pain and rejection.”
Participating studios are asked to donate at least $30 to PPA Charities for each family portrait session occurring during October or November. Other than this guideline, members are free to decide how much to contribute — an entire session fee, part of a session fee, a percentage of each sale, or a specified amount of $30 or more. To date, PPA Charities has donated more than $570,000 to Operation Smile, the highly regarded International charity, which is the charitable partner of PPACH.
Interested PPA members can register for the promotion by making a $30 minimum donation for which they will be provided with the following marketing resources:
- A 4-color printed Family Portrait Month Marketing Guide, pre-designed marketing resources, and promotional downloads provided by WHCC and Beth Forester of photoDUDS.
- Access to a private Facebook Group, where members can ask questions and share ideas with other promotion participants.
- Access to a library of promotional suggestions on the PPACH website: www.ppacharities.com.
- A listing, by state and city, on the promotion’s consumer website, www.familyportraitmonth.com, which allows consumers to find participating studios in their area.
For each $240 donation that a participant makes to PPA Charities on behalf of Operation Smile in 2013, the photographer’s name will be entered into a drawing for a once-in-a-lifetime opportunity to photograph an Operation Smile mission. This drawing will take place at the PPA Charities Celebration on January 11, 2014, the evening before the opening of ImagingUSA in Phoenix.
Founded in 1982, Operation Smile is a worldwide children’s medical charity dedicated to helping children and young adults born with facial deformities. In as little as 45 minutes, one cleft lip surgery can change a child’s life forever at the cost of only $240. Each year, more than 100,000 children are born with a facial deformity in Operation Smile’s 26 partner countries. Tens of thousands remain untreated, and at least 10% of these children will die from malnutrition or bacterial infections.
“Recording the smiles of children and their families is what photographers do,” says Richmond, Virginia, photographer Mary Fisk-Taylor, fundraising chairman for PPACH, who was instrumental in developing the Family Portrait Month promotion. “It’s hard to imagine a more appropriate charity for our members to support. And when parents participate in Family Portrait Month, it’s a wonderful way to teach children the value of reaching out to others. Even small children can understand the importance of Operation Smile’s work, and they are eager to help these needy children.”
To register for Family Portrait Month, click here!
Tina Timmons, chairman of the 2013 Celebration of Smile Portrait Awards, has announced the grand-prize winner and category winners of the 2013 contest. To participate, entrants must have donated to the April Celebration of Smiles nationwide fundraiser.
A total of 112 images were entered in the 2013 contest, nearly doubling the number of entries in the last year’s inaugural competition. This year’s contest was judged by Darcey Olson, CPP, Darcey Olson Photography, Rockford, Michigan; Karen Lueck, CPP, A Moment Captured, Troy, Michigan; and Denise Boyce, M.Photog.Cr.,CPP, Kalamazoo, Michigan. Read more
April Celebration of Smiles Raises More Than $48,000 For Operation Smile!
PPA Charities President David Grupa has announced the results of the organization’s annual Celebration of Smiles fundraiser in support of its charitable partner, Operation Smile. Held during April, a total of 79 members raised $48,166 to benefit Operation Smile.
“These funds will go a long way toward meeting our 2012 goal of raising $100,000 for this wonderful organization,” Grupa said. “Because Operation Smile’s medical professionals and support staff volunteer their services, it costs only $240 to provide a simple cleft lip surgery to a child in desperate need. Therefore the funds raised by PPA members so far in 2013 mean that over 200 smiles will be saved.”
Celebration of Smiles Day provides consumers with the opportunity to receive a mini-session and a 5×7 professional portrait in exchange for a donation to Operation Smile of only $24; therefore, for every 10 sessions photographed by a participating studio, another smile can be saved by the volunteer staff of Operation Smile.
View List of Top Tier Donors and Operation Smile Studios >>
In 2014 PPA Charities will advertise Saturday, April 5 as the official Celebration of Smiles date, but studios can hold their events on any other date or dates in April for their convenience.
Pure 7 Studios is Top 2013 Celebration of Smiles Donor for 2nd Straight Year Contributing $6,131
Top donors for the 2013 campaign are Ryan & Erica Manthey, Pure 7 Studios, Miramar Beach, FL, who contributed $6,131. Last year Pure 7 Studios also was the campaign’s top performer with a donation of $3,813. In 2013 the Mantheys hosted their first promotion at their home studio. This year they moved the event to popular Harbor Walk Village in busy Destin, and they maximized their exposure by partnering with local retailers and professionals from the area.
In future website posts, Erica will explain the strategies that made Pure 7′s Celebration of Smiles such a success, and other 2013 participants will illustrate and explain how they made the most of their charitable marketing event. So check back often for great ideas that you can put to work in your studio!
IN THE MEANTIME, CLICK ON THE IMAGE BELOW TO GET A BEHIND-THE-SCENES LOOK AT PURE 7 STUDIO’S 2013 CELEBRATION OF SMILES DAY!
Texas School Donations Now Exceed $100,000!
During this year’s April 28-May 13 Texas School session, generous students and instructors chose to support PPA Charities by challenging each other to give as much as they could to support the philanthropic arm of PPA, whose partner is Operation Smile, the international medical charity that repairs cleft lips and cleft palettes of needy children around the world. Their combined efforts, netted PPACH a total of $20,930, bringing the total of donations made by Texas School students, instructors and trustees, over a five-year period, to $109,000! Read Article >>